為大傢帶來的 2015 年 7 月 11 日雅思寫作大作文真題：Advertising discourages us from being different individuals by making them want to be or to look the same. Do you agree or disagree? 本題為傳媒類話題，請查看范文詳情：
雅思寫作題目講解
大作文首先一定要搞明白題目的意思，做好 Task response。如何做好 Task response 呢 ? 看題目關鍵詞，discourage, different, want to be, look the same. 圍繞著這些詞來思考論點。這個題目沒有問你廣告的優點 or 缺點，所以千萬不要去寫這些，有些同學很興奮，看到考前看到過的題目，但是沒有逐字逐句去挖掘題目的深意，很容易跑題。
觀點類的話題，往往隻有一個人的觀點，它不像 discussion 類型，把兩方觀點都清楚告訴你瞭，所以你還需要做的一件事情是：想想其他人會怎麼看，比如：我一拿到這個題目：我會站在 disagree 的立場，我覺得廣告不會讓我跟別人看起來一樣呀 ! 接下來，我也要想想，會不會真的有些人被廣告引導去買跟人傢一樣的東西呢 ? 如果你做到瞭這一步，恭喜你，你用瞭批判性的方式思考瞭這個題目，這就是辯論當中常說的 " 心中常存對方辯友 "。這道題目對方辯友可能會說，哦，你這個廣告做的那麼好，大傢看瞭以後都會去買，然後大傢都看起來一樣瞭。但你可以退一步說：" 不會啊，就算大傢可能都會去買 iPhone，但是這不是廣告的過錯，消費者不是傻瓜，他們往往是去瞭湖濱銀泰蘋果旗艦店體驗瞭一把後，知道蘋果的東西用起來很爽，才願意買。"
雅思寫作大作文范文
It is said that advertising is so influential that it persuade people to become similar with each other. I believe this statement is a bit overstated.
據說，廣告的影響力如此之大，以至於它能說服人們彼此變得相似。我認為這個說法有些誇張。
First of all, it is unfair to blame advertisements for the popularity of some certain products amongst consumers. For example, using iPhone and other electric devices has become increasingly popular throughout the world, especially in China. What are the reasons? I think it is because of its good selling points and designs instead of the commercials. While some mightcounter that some target consumers are vulnerable, such as children and teenagers, and they might be persuaded to purchase similar items, I believe it seldom happens since these days young people are longing for distinctive appearance and individuality.
首先，將某些產品的受歡迎程度歸咎於消費者中的某些產品是不公平的。例如，iPhone 和其他電子設備在世界各地越來越受歡迎，尤其是在中國。的原因是什麼 ? 我認為這是由於它的賣點和設計，而不是廣告。雖然有些人可能會認為有些目標消費者很脆弱，比如兒童和青少年，他們可能會被說服購買類似的商品，但我相信這很少發生，因為現在年輕人渴望獨特的外表和個性。
Secondly, it is truly less likely for consumers to make similar choices with the help of commercials. By viewing a variety of advertisements broadcasted on TV or billboard, people are informed of different choices in terms of prices, designs and patterns. They might fine-tunetheir demand first, comparing the products available on the market, and making wise decisions that satisfy themselves in the end. By contrast, without the advertisement, consumers have no access to discover their real needs and find the better choice, which might lead to uniformity in purchasing decisions.
其次，在廣告的幫助下，消費者做出類似選擇的可能性確實降低瞭。通過觀看電視或廣告牌上播放的各種廣告，人們會被告知在價格、設計和圖案方面有不同的選擇。他們可能會首先調整他們的需求，比較市場上可用的產品，做出最終滿足自己的明智決定。相比之下，如果沒有廣告，消費者就無法發現自己的真實需求，找到更好的選擇，這可能會導致購買決策的一致性。
In conclusion, it is the quality of goods rather than their advertisements that attracts consumers. As there are so many kinds of commercials, customers have a wide range of selections, making them become different rather than identical.
總之，吸引消費者的是商品的質量，而不是他們的廣告。因為有很多種類的廣告，顧客有很多選擇，使他們變得不同而不是完全相同。
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