為大傢帶來 2012 年 7 月 7 日的雅思寫作真題：廣告鼓勵消費者多買而不是註重商品質量。你同意或不同意嗎 ? 該大作文為媒體類話題，請看范文詳情：
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雅思寫作題目講解：
老題。廣告出題種類兩種，一種為大范圍的 ( 易寫 ) ，如廣告的好與壞 ; 一種為考察細節的 ( 難寫 ) ，如來自競爭公司的廣告對消費者的影響，而此次考試屬於後者。所以大傢要加強審題練習。
雅思寫作范文：
To what extent do you agree or disagree with the following statement?Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.Give reasons for your answer and include any examples from your own knowledge or experience.
你同意或不同意下列說法 ? 廣告通常鼓勵消費者購買產品或服務的數量而不是促進其質量。給你的答案的原因 , 包括任何的例子從你自己的知識或經驗。
Advertising is the life of trade as suppliers want to sell things in quantity; however, the success or failure of every advertisement eventually depends on the quality of a product or service. It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggish economy right now. While quality sounds hard to define, you know that it is quality rather than quantity that matters.
廣告是貿易的生命，因為供應商想要大量銷售商品 ; 然而，每一個廣告的成功或失敗最終都取決於產品或服務的質量。人們可能會說，糟糕的投資是為瞭質量而不是質量，而沒有意識到消費者對他們的錢包越來越小心，尤其是在當前經濟不景氣的情況下。雖然質量聽起來很難定義，但你知道這是質量而不是數量。
The greatest thing to be achieved in advertising is believability, and nothing is more believable than the product itself. So, the most powerful element in advertising is the truth, not half lying. For example, a huge advertising campaign will make a bad product fail faster because it will certainly get more people to know that it is bad. In comparison, good advertising can not only circulate information, but it can also penetrate the public mind with belief along with desires. This means that quality is self-evident and that every advertisement should be thought of as a complex symbol which is the brand image. That is probably why word of mouth is the best medium of all. In short, it is advisable for suppliers to always upgrade quality before any attempt to boost sales through advertising.
廣告中最偉大的成就是可信的，沒有比產品本身更可信的東西瞭。所以 , 最強大的元素在廣告是真相 , 不撒謊的一半。例如，一個巨大的廣告宣傳活動會讓劣質產品更快地失敗，因為它肯定會讓更多的人知道它是壞的。相比之下，良好的廣告不僅能傳播信息，還能通過信念和欲望滲透到公眾的頭腦中。這意味著質量是不言而喻的，每一個廣告都應該被看作是一個復雜的標志，也就是品牌形象。這可能是為什麼 Although advertising is the most effective way to encourage mass consumption, particularly if the goods are cheap and worthless, the bitterness of poor quality is remembered long after the sweetness of low pricing is forgotten. In a certain way, quality is like cooking, and you cannot fake good quality any more than you can fake a good meal. Therefore, quality in a product is not what the supplier puts in; rather, it is what the customer gets out and is willing to pay for. That is to say, a product is not quality simply because it is difficult to make and costs a lot of money in advertising. It is better to think that customers only pay for what is of use to them and give them great value for right price. As can be expected, the advertising strategy to increase popular consumption is likely to result in incompetence since nothing else than the product itself constitutes quality.
口碑是最好的媒介。簡而言之，在任何試圖通過廣告促進銷售的努力之前，供應商總是要提高質量。
盡管廣告是最有效的鼓勵大眾消費的方式，特別是當商品價格低廉且毫無價值時，低價格的甜味被遺忘很久之後，人們就會記住劣質的劣質產品。在某種程度上，質量就像烹飪一樣，你不能假裝好的質量，就像你可以假裝一頓美餐一樣。因此 , 在產品質量並不是供應商的投入 ; 更確切地說，這是客戶得到的，並且願意為之付費的。也就是說，產品的質量不高，因為它很難制作，而且在廣告上花瞭很多錢。最好是認為顧客隻支付使用的是什麼和合適的價格給他們巨大的價值。可以預期 , 增加流行消費的廣告策略是可能導致無能 , 因為產品本身構成瞭質量。
In conclusion, just because quality is more important than quantity, it does not mean that advertising does not play a decisive role in influencing the public mind. The point is that consumers have now become more prudent in spending behaviors and hence are no longer as penny-wise and quality-foolish as before. In all events, suppliers should continue investing in advertising their quality products because, if they stop advertising to save money, it would be as stupid as stopping the clock to save time.
總之，僅僅因為質量比數量更重要，這並不意味著廣告在影響公眾思想方面起不到決定性的作用。重點是，消費者現在在消費行為上變得更加謹慎，因此不再像以前那樣，變得像以前那樣，變得像以前那樣，變得更加謹慎和有質量。在所有的事件中，供應商都應該繼續投資於廣告他們的高質量產品，因為如果他們停止做廣告來省錢，那就像停止計時以節省時間一樣愚蠢。
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